Virallized vs Mass Planner

Mass Planner was a desktop social-media automation tool that closed several years ago. The domain now hosts an unrelated blog about social media.

Mass Planner is no longer a product. The domain still ranks for its old name, so people arrive expecting software and find a blog — the useful question is what to use now.

Mass Planner no longer exists

Mass Planner was a desktop automation suite covering Instagram and several other networks. The service closed, and massplanner.com now hosts an unrelated blog about social media — the title reads "Mass Planner | A blog about social media and achieving online success".

So if you arrived expecting a download page, that is why you found articles instead. There is no supported version of the software available from the company.

Copies floating around are not safe

Installers for discontinued automation suites circulate on forums and file-sharing sites long after the product dies. These are unsupported, unpatched, and you have no way of knowing what has been added to them.

The specific risk is that this class of software asks for your Instagram username and password directly rather than going through an official login. Handing those to an unmaintained binary from an unknown source is a bad trade at any price, and there is no support desk left to help if it goes wrong.

What to use now

Split the need in two. For scheduling posts, mainstream schedulers do it properly, safely and cheaply. For growth, the category has largely moved from desktop automation to managed services, because the automation model kept running into platform enforcement.

Virallized covers the growth half with human-curated targeting rather than software, and includes Virallized AI so the posts get made too. Our rankings page lists every service we track with its public Trustpilot score, so you can compare the alternatives on evidence rather than on which name you remember.