What happens after you sign up?

A person sets your account up, so the first thing that happens is a check that everything the campaign needs is in place, including the target accounts you chose during onboarding. If anything is missing, your dashboard and an email tell you the one thing we need, and setup finishes as soon as it arrives.

Once your account is connected, the first 48 hours are a warm-up, so expect little to no activity in them. Our connection is a brand new login as far as Instagram is concerned, and Instagram watches a new login closely, so we keep your account almost completely quiet while we establish a secure, trusted connection. After that, activity begins and growth builds up over the following 3 to 4 days: we test your targets, watch how their audiences respond, and ramp up gradually rather than starting at full speed on day one. That is deliberate, and it is part of what keeps accounts safe.

Your dashboard can take up to 48 hours to fully populate. An empty chart on the first morning is normal, not a fault. Once data is flowing you will see your follower movement, your campaign status and, a little later, how each of your targets is performing.

One timing detail worth knowing: if setup was ever waiting on something from you, growth counts from when your account was actually connected and active, not from the moment you paid. The fastest campaigns are the ones where setup is completed on day one, so if your dashboard says we are waiting on anything, that is the thing to do first.

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