Instagram sponsorship rate calculator
A brand asked "what are your rates?" and you need a number that's neither an undersell nor a fantasy. Enter your followers and engagement rate: the calculator returns a defensible starting range per feed post, story and reel, built on a model this page publishes in full — so when a brand asks where your rate comes from, you have an answer.
The range is your floor for negotiation, not your ceiling: exclusivity, usage rights, whitelisting and production scope all price on top. What the calculator establishes is the part your audience has already earned.
Why your rate starts with engagement, not followers
A sponsor is buying predicted attention: how many real people will see the placement and care. Your follower count is the claim; your engagement rate is the evidence. That's why this calculator adjusts the baseline band ($10–$25 per 1,000 followers per feed post) by your engagement against the typical rate for accounts your size — an account out-engaging its band deserves to price above it, and says so with data.
It's also why protecting your engagement rate IS rate strategy. Every hollow follower dilutes the number your pricing stands on — and sponsors check: audience-quality audits (like our own fake follower checker) are standard due diligence now. An account that passes cleanly negotiates from strength; one that doesn't, doesn't negotiate at all.
The full model — bands, clamps, format multipliers, and what we deliberately left out — is published on the money calculator's model section; both pages run the identical engine, so your numbers agree wherever you calculate them.
Pricing the formats and the extras
Feed post is the anchor rate the calculator gives you. Stories price at 50–70% of it — a three-frame story sequence with a link sticker prices as roughly one post. Reels price at 110–150%, and deserve it: they're the format most likely to reach beyond your followers, which is reach the brand can't buy from your other formats.
Then the extras, each a line item, never a freebie: usage rights (the brand running your content as ads — commonly +25–100% per 30 days of paid usage), exclusivity (locking out their competitors for a period — price the income you're forgoing), whitelisting/partnership ads (they run ads through your handle — premium territory), and production scope (a scripted, shot, edited reel is content production plus placement, and both get paid).
Package intelligently: post + stories + reel bundles close better than à-la-carte, and a modest bundle discount beats discounting your anchor rate — the anchor is what every future negotiation references.
Holding your rate in the negotiation
Send a media kit with the receipts: audience size, engagement rate against the published band for your size, audience relevance to the brand, and past placements. The calculator's range plus that evidence is a position; a bare number is a hope.
"Exposure" and heavy "gifting" offers price your placement at zero — decline politely or counter with a hybrid (product plus reduced fee) only when you'd genuinely buy the product. And walk away from any deal predicated on inflating numbers: bought followers and pods fail exactly the audits sponsors run, and one failed audit follows an account around.
Long-term, the rate lever is the audience itself: more genuinely engaged followers in your niche raises the anchor every deal starts from. That compounding is what Virallized does — real niche-targeted growth with the engagement to back it, and a 7-day money-back guarantee.
Common questions
How much should I charge for a sponsored Instagram post?
Start from $10–$25 per 1,000 followers, adjusted for your engagement rate against accounts your size — that's the band this calculator computes for you, with the model published. Then add line items the base rate doesn't cover: usage rights, exclusivity, whitelisting, production. The output is your defensible floor; brand fit and negotiation set the final number.
What's the 'per 1,000 followers' rule?
The industry's long-standing shorthand: creators commonly price sponsored feed posts in the range of $10–$25 per 1,000 followers, then adjust for engagement, niche demand and deliverables. It's a starting convention, not a law — engagement-adjusted (which this calculator does) it becomes an actually usable floor.
How much should I charge for a story vs a reel?
Relative to your feed-post rate: stories at roughly 50–70% (ephemeral, follower-only reach), reels at 110–150% (the format most likely to reach non-followers, which is the reach brands can't otherwise buy from you). Bundle all three and discount the bundle, never the anchor post rate.
Should I charge for usage rights?
Always — usage is a separate product from placement. The common convention is +25–100% of the placement fee per 30 days the brand runs your content as paid ads, scaling with the ad spend behind it. Whitelisting (ads run through your own handle) prices higher still. Put it in writing with a time limit.
Do nano and micro influencers really get paid?
Routinely — nano and micro accounts carry the platform's best engagement rates, and brands increasingly buy authentic reach over raw volume. The deals are smaller but the pipeline is real: at 5,000 engaged followers the calculator above already returns a meaningful per-post range, and UGC work isn't follower-gated at all.