UpGrow pricing: $69 to $129 a month, and the yearly rate that costs more.
UpGrow's pricing page, read on 3 September 2026, shows Basic at $69 / Pro at $99 / Turbo at $129 a month, each labeled “LIMITED” beside a struck-through $199 / $299 / $399. On the Yearly toggle the same plans read $149 / $179 / $249 “/month for 1 year”, higher than the monthly promo, and the page never says whether the promo recurs. The “100% free” trial is, per the Terms, one day with growth excluded, and the refund is conditional on no net-positive growth after 7 days. We're Virallized, a competitor at $99–$299/mo with a 7-day money-back guarantee, so every figure here is quoted from UpGrow's own page and Terms.
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UpGrow's public record
- Trustpilot — rating suspended by Trustpilot; 3799 reviews still visible, 41% 1-star
- Category: Follower packages
- Published pricing: yes, on a public page
- Money-back policy: stated publicly
The profile currently shows Trustpilot's own banner: "This company's rating is unavailable due to a breach of our guidelines" alongside the notice "We've removed a number of fake reviews for this company." That is Trustpilot's judgement, quoted verbatim.
Our full UpGrow review · Virallized vs UpGrow · UpGrow alternatives
UpGrow's plans, as published on 3 September 2026
Read from upgrow.com's own pricing page. Billing terms exactly as shown.
| Plan | Monthly billing | Annual billing | What the plan page says you get |
|---|---|---|---|
| Basic Plan | $69/month (“LIMITED”, “3 seats left”), beside a struck “$199” | $149 “/month for 1 year” (struck “$199”, “40% OFF”) | “1,000 - 2,000 Real Followers /mo”, “Follower Growth From Day 1”, “Live Growth Web Dashboard”, “$75,000+ in Exclusive Perks”. |
| Pro Plan (“Best value”) | $99/month, beside a struck “$299” | $179 “/month for 1 year” (struck “$299”, “40% OFF”) | “Everything from Basic, plus: 2,500 - 3,500+ Real Followers /mo”, “15 AI Image Posts /mo BETA”, “AI Competitor Targeting”, “UpGrow Boost™”. |
| Turbo Plan | $129/month, beside a struck “$399” | $249 “/month for 1 year” (struck “$399”, “40% OFF”) | “Everything from Pro, plus: 3,500 - 5,000+ Real Followers /mo”, “30 AI Image Posts /mo BETA”, “Dedicated Account Manager”: “Fully-managed growth & content by your own dedicated Instagram Manager.” |
Sources: upgrow.com/pricing (cards, comparison table and FAQ) and upgrow.com/terms-of-service, read on 3 September 2026; prices in US dollars. No annual total is printed, and the page does not say whether the “LIMITED” monthly price recurs, so neither is asserted here.
Before you pay anyone, get your baseline
A price only means something next to a number. The free growth checker reads your last 12 public posts: your real engagement rate, which formats are working, and where your follower count is heading.
What the pricing page actually says
Three plans, each priced twice. On the Monthly toggle Basic is $69 / Pro $99 / Turbo $129 a month, every card carrying “LIMITED” and “3 seats left” beside a struck-through $199 / $299 / $399; the comparison table lower down repeats only the promotional figures. There is no setup fee, and canceling is self-serve: “go to your billing settings and click the cancel button.”
The tiers differ by follower range and by how much of the work UpGrow says it does. Basic is scoped to “1,000 - 2,000 Real Followers /mo”; Pro to “2,500 - 3,500+ Real Followers /mo” with “15 AI Image Posts /mo BETA” and “AI Competitor Targeting”; Turbo to “3,500 - 5,000+ Real Followers /mo” with “30 AI Image Posts /mo BETA” and a “Dedicated Account Manager”: “Fully-managed growth & content by your own dedicated Instagram Manager.” Only the top tier describes a person.
The billing terms that change the real price
The Yearly toggle is the part to read twice. Labeled “Yearly Save 40% LIMITED” and annotated “Get 2 months free!” and “Get 7 months free!”, it shows $149 / $179 / $249 “/month for 1 year”, each struck against $199 / $299 / $399 with “40% OFF”. Those yearly rates are higher than the $69 / $99 / $129 the Monthly toggle charges, because the 40% is measured against the struck list price. Whether the “LIMITED” monthly price recurs after month one is the question the page never answers.
The rest of the presentation is urgency: a top bar reading “5 SPOTS LEFT — All plans are now 60% OFF for a limited time” beside a countdown under an hour when we read it, “3 seats left” on every card, a hero opening with “LIMITED DISCOUNT”. Treat it as the page's presentation, not information about supply; the fixed terms are in the Terms of Service.
The trial and the refund, in UpGrow's own words
The hero says “No credit card required. Try it 100% free. Cancel anytime.” without a length. The Terms supply one: “UpGrow offers a 1-day free trial period for all new users. The free trial allows users to explore the web dashboard, connect their Instagram account, view their AI Instagram analytics and use the AI Instagram Tools. Starting the Instagram growth for an account does require an active paid subscription.” You see the dashboard, not the result.
The refund is stated three ways on the page: “Grow or money back.”, “Guaranteed growth or it's free!”, and the FAQ's “no-questions-asked, 100% money-back guarantee if you don't see net-positive growth after the first 7 days of your subscription”. The Terms govern: “UpGrow will provide a full monthly refund under our Real Growth Guarantee if the customer does not achieve net-positive Instagram growth after the first 7 days of service.” Then: “Under no other circumstances are refunds guaranteed to be provided.” One follower more than you started with meets the condition.
What the money buys
UpGrow describes an AI engine with a managed layer on top: “AI Competitor Targeting” and “UpGrow Boost™” on Pro, a dedicated manager for “Fully-managed growth & content” on Turbo, and “No bots. No fake followers.” across the page. What is actually done, from where and at what pace is not described, so the buyer is trusting a label. The outside test is the public record: UpGrow's Trustpilot rating is currently suspended, and the profile renders live above in Trustpilot's words.
The same page sells growth by the unit: “You can buy Instagram likes individually for a single post — pricing starts at $1.99 with instant delivery,” and “Buy real Instagram followers, likes & views. Instant delivery, guaranteed.” Bought followers and likes are a different product from growth (non-refundable under “All sales are final on digital product sales”), and the case against them is at /buy-instagram-followers and /buy-instagram-likes.
Our price, beside theirs
Virallized is $99–$299/mo depending on plan: the same neighborhood as UpGrow's promotional monthly rate and below its yearly one. Plans are managed, human-reviewed growth scoped to 150–3,000+ followers a month depending on plan, with Virallized AI for content included on every plan, no contracts, and a 7-day money-back guarantee stated on every pricing page.
We are the competitor here, so apply the same skepticism to our row: our pricing is public, and the whole category is priced side by side at /instagram-growth-service-cost.
Common questions
Does UpGrow have a free trial?
The page says “No credit card required. Try it 100% free.” The Terms define “a 1-day free trial period” for the dashboard, analytics and AI tools, and add that “Starting the Instagram growth for an account does require an active paid subscription.”
How much does UpGrow cost per month?
$69 (Basic), $99 (Pro) and $129 (Turbo) a month on the Monthly toggle, against a struck $199 / $299 / $399. The Yearly toggle shows $149 / $179 / $249 “/month for 1 year”.
Does UpGrow give refunds?
Under one condition: “a full monthly refund under our Real Growth Guarantee if the customer does not achieve net-positive Instagram growth after the first 7 days of service.” Otherwise, “Under no other circumstances are refunds guaranteed to be provided.”
Is there an annual discount and what does it really save?
Not against the monthly price. The Yearly toggle's “40% OFF” is measured against the struck $199–$399 list, and its $149–$249 a month is higher than the $69–$129 monthly promo. Whether the promo recurs decides which toggle is cheaper, and the page does not say.
What's the catch in UpGrow's pricing?
Three things: whether the “LIMITED” monthly price recurs after month one; that the free trial is one day and excludes growth; and that the refund pays only if there is no net-positive growth in the first seven days — one new follower satisfies it.